Geofencing Marketing for Kansas Businesses

Reach the customers already near you — on the phone in their pocket.

Geofencing marketing draws a virtual boundary around a specific location — a competitor's store, an event, a trade show, or your own building — and delivers targeted mobile ads to anyone who enters that area. It's one of the most precise forms of local advertising available, and Observant Media is one of the only agencies offering it to businesses, nonprofits, and churches across Wichita, Central, and Western Kansas.

How Geofencing Works

• We define your target area(s) — a competitor's location, an event venue, a neighborhood, or your own storefront.

• Mobile ads are served to smartphones that enter that boundary, whether they're browsing apps, checking the weather, or reading local news.

• We track exactly how many people saw your ad, tapped it, and — with the right setup — walked into your business afterward.